Network Consumers’ Reference Price Formation Analysis - Open Journal of Business and Management

OJBM > Vol.6 No.3, July 2018

Open Journal of Business and Management

Volume 6, Issue 3 (July 2018)

ISSN Print: 2329-3284 ISSN Online: 2329-3292

Google-based Impact Factor: 2.35 Citations

Network Consumers’ Reference Price Formation Analysis ()

HTML XML

Download as PDF (Size: 291KB) PP. 696-706

DOI: 10.4236/ojbm.2018.63053 1,204 Downloads 2,842 Views Citations

Author(s)

Haiyan Lin

Affiliation(s)

School of Business Administration, South China University of Technology, Guangzhou, China.

ABSTRACT

In this paper, based on the previous literature on reference prices, the definition, forms of expression and related theories and analysis of reference prices are summarized. Based on this analysis, it is concluded that the reference price formation of online consumers is related to their information search behavior. Finally, E-commerce companies make suggestions for online promotions.

KEYWORDS

Reference Price, Information Search, Online Shopping, E-Commerce

Share and Cite:

Lin, H. (2018) Network Consumers’ Reference Price Formation Analysis. Open Journal of Business and Management, 6, 696-706. doi: 10.4236/ojbm.2018.63053.

Cited by

[1]	The Moderating Role of Point-of-Purchase Price Information in Consumer Price Perception and Purchase Intention
	Journal of Economics …, 2023

[2]	What Drives Consumers' Booking Intention of E-Hailing Services in Malaysia?
	International Journal of …, 2022

[3]	Reference points in consumer choice models: A review and future research agenda
	2021

[4]	Segmenting visitors' motivation, price perceptions, willingness to pay and price sensitivity in a collaborative destination marketing effort
	2019