Author(s)

Qiyun Chang

Institute of Communication Studies, Communication University of China, Beijing, China.

Along with Chinese economic system transition from a planned economy to market economy, Chi-nese television audience survey also implements the changes from the audience’s letters, calls, collective and individual interviews in the 1980s, to the TV audience ratings of the 1990s. But the TV audience ratings purely take the AD share and economic interests as the guidance, under the globalization era background, not only can greatly reduce the TV programs quality, but also even-tually lead to the crisis of Chinese traditional culture.

TV Audience Ratings, Development History, Positive and Negative Effects, Culture Crisis, China

Chang, Q. (2014) The Development History of Chinese TV Audience Ratings and Its Critical Thinking. Advances in Journalism and Communication, 2, 52-57. doi: 10.4236/ajc.2014.22006.