iBusiness

Volume 6, Issue 1 (March 2014)

ISSN Print: 2150-4075   ISSN Online: 2150-4083

Google-based Impact Factor: 3.8  Citations  

Authorized Service Vendors in Mobile Terminals Voice

HTML  Download Download as PDF (Size: 968KB)  PP. 18-28  
DOI: 10.4236/ib.2014.61003    2,616 Downloads   4,095 Views  

ABSTRACT

This study examines whether authorized service vendors (ASV) for mobile terminals (MT) are satisfied with the original equipment manufacturer (OEM) in terms of service provided to them and also how the ASV is performing at their premises. A seamless relationship between the OEM and the ASV is essential for both sides to prosper in this business. When the ASV supplies good services to end-users, this contributes to an increase in the customer satisfaction rating, loyalty and retention. The study employs an exploratory research design; in-depth survey interviews were carried out in six different ASV in Europe. The study was conducted at Nokia Corporation in Finland. The survey analysis of the association between category variables is descriptively analyzed. The main findings in this work were that the ASV is satisfied with the MT product manufacturer, and that the internal working practice of the ASV organization was perceived as more positive than negative. From the OEM side, the issue resolution time (iRT) and training before product launch are items that should be focused on in the first place, as these affect customer satisfaction. The ASV management should seek a way to share the end-user customer feedback to the ASV teams, and internal information communication should also be improved.

Share and Cite:

Mwegerano, A. and Sippola, J. (2014) Authorized Service Vendors in Mobile Terminals Voice. iBusiness, 6, 18-28. doi: 10.4236/ib.2014.61003.

Cited by

No relevant information.

Copyright © 2025 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.