iBusiness
Volume 5, Issue 3 (September 2013)
ISSN Print: 2150-4075 ISSN Online: 2150-4083
Google-based Impact Factor: 3.8 Citations
Risk Decision Analysis of Commercial Real Estate ()
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ABSTRACT
With the increasing of construction of logistics parks, it is essential for commercial real estate project to study on risk decision to avoid redundant and blind construction. Based on risk essence, the paper analyses the attitude of investment decision-makers on risk benefits. Finally, the paper improves the expected utility theory and applies the prospect theory to risk decision of commercial real estate project to provide scientific and objective basis for Project Investment Decision.
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