Author(s)

Wai-Kit Ng¹, Baihui Du¹, Li-Jung Liu¹, Fan-Yu Hsu², Chun-Liang Chen^1*, Yun-Ju Lee³, Shih-Yi Chang³, Chia-Wei Lu³, Ting-Hung Yeung³

¹Graduate School of Creative Industry Design, Taiwan University of Arts, New Taipei City.
²Association of Small and Medium Enterprises, Taipei City.
³College of Design, Taiwan University of Arts, New Taipei City.

Existing literature on digital platforms mostly focuses on value creation, delivery, and capture from a single perspective, without considering the coordination effects among these components. This study delves into the structure and dynamics of the ecosystem within Taiwan region’s chain hairdressing industry, with a specific focus on platform models, ecosystem dynamics, complementarity among participants, and the process of value co-creation. Employing DART analysis, the research identifies patterns of value co-creation facilitated by digital platforms in Taiwan region’s chain hairdressing sector. These platforms have revolutionized traditional, physical-centric industry models by introducing innovative customer experiences. The study highlights how businesses can capitalize on platform ecosystems to access comprehensive customer data and behavior patterns across multiple platforms, stores, and official LINE channels. This ecosystem establishment not only aids industry partners in expanding their customer base and fostering loyalty but also opens up sales avenues for cross-industry collaborations, thereby enhancing revenue opportunities.

Value Co-Creation, Platform Ecosystems, Digital Platform, Experiential Value, DART Model, Hairdressing Industry

Ng, W. , Du, B. , Liu, L. , Hsu, F. , Chen, C. , Lee, Y. , Chang, S. , Lu, C. and Yeung, T. (2024) Value Co-Creation through Digital Platform Ecosystems: Case Studies of Hair Salon Chains. Open Journal of Business and Management, 12, 4260-4277. doi: 10.4236/ojbm.2024.126214.