Art and Design Review

Volume 12, Issue 1 (February 2024)

ISSN Print: 2332-1997   ISSN Online: 2332-2004

Google-based Impact Factor: 1.56  Citations  

Unwrapping the Struggle: Unveiling the Packaging Challenges Faced by the Elderly through Interviews

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DOI: 10.4236/adr.2024.121004    126 Downloads   817 Views  
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ABSTRACT

The numerous challenges faced by older adults in everyday life have garnered much attention from stakeholders in the design industry. The purpose of this research is to insight into elderly packaging barriers and associated reasons. Empirical data were gathered by conducting in-depth semi-structured interviews with elderly individuals. It is found that elderly people encounter the following packaging issues based on the three key steps of packaging use: 1) identifying product information, 2) determining how to open packaging, and 3) packaging opening. The associated reasons underpinning their packaging barriers were perceived from two angles: 1) packaging design features and 2) deteriorating physiological functions due to ageing. The results of this research not only provide abundant detailed reasons for the packaging barriers of the elderly to supplement the knowledge gaps in existing research, but also analyze the relationship between these packaging barriers reasons. Therefore, packaging researchers and designers have a comprehensive understanding of the packaging barriers for the elderly and further better solve these packaging barriers.

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Gan, F. (2024) Unwrapping the Struggle: Unveiling the Packaging Challenges Faced by the Elderly through Interviews. Art and Design Review, 12, 46-62. doi: 10.4236/adr.2024.121004.

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