Open Journal of Business and Management

Volume 11, Issue 4 (July 2023)

ISSN Print: 2329-3284   ISSN Online: 2329-3292

Google-based Impact Factor: 2.35  Citations  

Artificial Intelligence (AI) in the Management of Inter-Municipal Tourism Consortia

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DOI: 10.4236/ojbm.2023.114080    314 Downloads   1,383 Views  

ABSTRACT

The main objective of this article is to analyze how the application of artificial intelligence (AI) contributes to the integrated management of inter-municipal tourism consortia, enabling better planning, decision-making, and project execution in tourism municipal departments. Integrated management of inter-municipal tourism consortia is a relevant issue as it allows for coordinated actions aimed at promoting regional tourism in a sustainable manner. To achieve this objective, bibliographic reviews and analysis of the characteristics of existing consortia in this segment were carried out, providing qualitative and descriptive aspects to the study. The results indicate that AI can be applied in various stages of managing these consortia, from identifying opportunities to evaluating results, including data analysis and demand forecasting. It was concluded that the application of AI can be an important strategy to improve the management of these consortia and contribute to the sustainable development of the sector. Suggestions for future studies include conducting empirical research to assess the impact of integrated AI models on the management of inter-municipal tourism consortia. Additionally, it is important to explore how emerging technologies such as the Internet of Things (IoT) and Virtual Reality (VR) can be integrated with AI to further enhance the integrated management of these consortia.

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Zancan, C. , Passador, J. and Passador, C. (2023) Artificial Intelligence (AI) in the Management of Inter-Municipal Tourism Consortia. Open Journal of Business and Management, 11, 1454-1478. doi: 10.4236/ojbm.2023.114080.

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