Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies - Open Journal of Business and Management

OJBM > Vol.11 No.2, March 2023

Open Journal of Business and Management

Volume 11, Issue 2 (March 2023)

ISSN Print: 2329-3284 ISSN Online: 2329-3292

Google-based Impact Factor: 2.35 Citations

Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies ()

HTML XML

Download as PDF (Size: 239KB) PP. 603-612

DOI: 10.4236/ojbm.2023.112032 682 Downloads 3,100 Views Citations

Author(s)

Di Zhang^1,2, Dongphil Chun³, Minghao Huang^4*

Affiliation(s)

¹Graduate School of Management of Technology, Pukyong National University, Busan, South Korea.
²College of Economics and Management, Hulunbuir University, Hulunbuir, China.
³Graduate School of Management of Technology, Pukyong National University Busan, South Korea.
⁴Seoul School of Integrated Sciences & Technologies, Seoul, South Korea.

ABSTRACT

With the rapid development of modern technology and information technology, society has entered into a new social network era, which also makes the new social network marketing mode gradually replace the original traditional marketing mode, and has even become a social way of the masses at this stage. Therefore, in order to enhance the competitiveness and competitive advantage of enterprises in this diversified market competition environment, it is necessary to deeply explore the marketing characteristics, marketing strategies and marketing models in the social network era to provide a key boost to the sustainable development of enterprises. Therefore, the article analyzes the factors influencing consumer behavior under social networks and proposes marketing strategies for enterprises based on the influencing factors.

KEYWORDS

Social Networking Platforms, Consumer Behavior, Influencing Factors, Marketing Strategies

Share and Cite:

Zhang, D. , Chun, D. and Huang, M. (2023) Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies. Open Journal of Business and Management, 11, 603-612. doi: 10.4236/ojbm.2023.112032.

Cited by

[1]	Penerapan Strategi Pemasaran Digital dalam Meningkatkan Visibilitas dan Pertumbuhan Bisnis di Era Digital
	SEMINAR NASIONAL LPPM …, 2024

[2]	Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran
	SYMPHONYA, 2023

Journals Menu

Follow SCIRP

	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Journals Menu

Home

About SCIRP

Service

Policies