Author(s)

Benish Shabbir, Xiaodong Qiu

School of Economics and Management, Beijing Jiaotong University, Beijing, China.

Purpose: Digital market become very vast due to COVID-19 because people prefer to buy online as compared to physically. Social media apps popularity became very widespread. Asian people now depend on digital sales & marketing. Due to severe pandemic, enterprises became digitally vast whether they are small or medium. Online demand & price are very low as compared to purchase items physically. Because it also includes transportation costs etc. The focus of the study is on the expansion of digital marketing intelligence in COVID-19 pandemic. Due to COVID-19 pandemic, digital marketing intelligence expended which is also a positive sign of pandemic in digital marketing as well as negative consequences also faced because of it. Design/Methodology/Approach: A qualitative approach was adopted for this research study and data has been collected through interviews, telephonic and email discussion. Questionnaire formats were also used where necessary, round table conferences were conducted with marketing managers of online shopping platforms such as Alibaba.com, Taobao, Ali Express and Shopee. Data was collected from 40 marketing managers of aforementioned online shopping platforms. Findings: This study aims to investigate how Pandemic Covid-19 made expansion in digital marketing intelligence in such a great way which could not be imagined before 2019. It not only covered the progress of 20 years in only one/two years which is a great achievement for China as well of Asian market. Practical Implications: This research paper focused on digital marketing intelligence which can be helpful not only in traditional marketing but it is more helpful in digital marketing which is the need of Asian market and obviously need of whole world. Originality/Value: There are many more studies about social media but nobody discussed big five online shopping platforms together and explained how they became more progressive after pandemic COVID-19. Due to pandemic, many businesses shut down but through digital marketing intelligence, they also raise again in a better way. No other research paper explained Asian market digital marketing intelligence progress during pandemic.

Social Media, Digital Marketing Intelligence, Asian Market, Pandemic COVID-19

Shabbir, B. and Qiu, X. (2023) Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence. American Journal of Industrial and Business Management, 13, 13-28. doi: 10.4236/ajibm.2023.132002.