Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video - Chinese Studies

ChnStd > Vol.12 No.1, February 2023

Chinese Studies

Volume 12, Issue 1 (February 2023)

ISSN Print: 2168-5428 ISSN Online: 2168-541X

Google-based Impact Factor: 1.11 Citations

Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video ()

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Download as PDF (Size: 241KB) PP. 28-34

DOI: 10.4236/chnstd.2023.121003 361 Downloads 1,445 Views Citations

Author(s)

Chunhua Li, Changyu Ren, Mingyue Luo, Dingyin Chen, Ya Shu^*

Affiliation(s)

Xinjiang Agricultural University, Urumqi, China.

ABSTRACT

With the development of China’s economy and the Internet, short video platforms represented by Douyin have developed rapidly, and Douyin has also become an important platform for marketing choices. This paper expounds the development status of Xinjiang International Grand Bazaar tourist souvenirs, analyzes the marketing mode and existing problems of Xinjiang International Grand Bazaar tourist souvenirs under Douyin, and puts forward a marketing strategy based on the 4P theory based on Xinjiang International Grand Bazaar tourist souvenirs under Douyin short video.

KEYWORDS

Douyin, Grand Bazaar Tourist Souvenirs, Marketing Strategy, 4P Theory

Share and Cite:

Li, C. , Ren, C. , Luo, M. , Chen, D. and Shu, Y. (2023) Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video. Chinese Studies, 12, 28-34. doi: 10.4236/chnstd.2023.121003.

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