Atmospheric Cues Roles: Customer’s Online Trust, Perceived Enjoyment, and Impulse Buying Behavior - Open Journal of Business and Management

OJBM > Vol.10 No.1, January 2022

Open Journal of Business and Management

Volume 10, Issue 1 (January 2022)

ISSN Print: 2329-3284 ISSN Online: 2329-3292

Google-based Impact Factor: 2.35 Citations

Atmospheric Cues Roles: Customer’s Online Trust, Perceived Enjoyment, and Impulse Buying Behavior ()

HTML XML

Download as PDF (Size: 628KB) PP. 223-244

DOI: 10.4236/ojbm.2022.101014 1,825 Downloads 17,577 Views Citations

Author(s)

Donn Enrique Moreno¹, Erika Fabre², Michael Pasco³

Affiliation(s)

¹Department of Entrepreneurship, Malayan Colleges Laguna, Manila, The Philippines.
²Quezon City Local Government, Quezon, The Philippines.
³Graduate School of Business, San Beda University, Manila, The Philippines.

ABSTRACT

In an attempt to gain new insights about impulse-buying behavior and its vital role in electronic shopping, this study used the stimulus-organism-response (SOR) model. This study will first explore how virtual atmospheric cues impact online trust, and then investigate the relationship between online trust and impulse-buying behavior, as mediated by perceived enjoyment. The study employed a quantitative design using a causal research approach through partial least squares-structural equation modeling (PLS-SEM) to assess links between variables. Sampling was chosen using a purposive technique with 363 respondents comprised of the millennial generation who have experienced buying in an online store in the Philippines. The result suggests that customers who perceived online content, design, reviews, and promotions of an e-store are more likely to trust the site. In addition, the positive relationship between online trust and impulse buying behavior is partially mediated by perceived enjoyment. Managerial implications for strengthening marketing methods to build customer trust in online commerce are highlighted.

KEYWORDS

Atmospheric Cues, Impulse Buying Behavior, Online Trust, Perceived Enjoyment

Share and Cite:

Moreno, D. , Fabre, E. and Pasco, M. (2022) Atmospheric Cues Roles: Customer’s Online Trust, Perceived Enjoyment, and Impulse Buying Behavior. Open Journal of Business and Management, 10, 223-244. doi: 10.4236/ojbm.2022.101014.

Cited by

[1]	Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail
	Han Tan, ECX Aw… - Asia Pacific Journal of …, 2024

[2]	Impact of gamification on repurchase intention within online shopping platforms
	2024

[3]	Digital Transformation and Elastic Demand: Assessment on the Impact of E-commerce Growth on Consumer Goods in the Philippines
	Available at SSRN 4742048, 2024

[4]	Online Impulsive Buying Behavior of Mobile Site Shoppers in Turkey: A Mediation Analysis
	Revista de Gestão Social e …, 2024

[5]	Understanding of The Important Role of Online Customer Reviews in Social Commerce on Customer Trust and Impulse Buying
	Review of Management and …, 2024

[6]	An Influence Of Live Streaming And Trust On Impulse Buying Among Shopee Users In Medan City
	Jurnal Ekonomi, 2024

[7]	The Influence Of Electronic Payment Systems And Impulsive Buying On Online Shopping Intentions At Shopee Indonesia
	… and Social Science, 2024

[8]	PENGARUH MEDIA SOSIAL INSTAGRAM, CONTENT AFFILIATE MARKETING DAN LIFESTYLE COMPATIBILITY TERHADAP ONLINE IMPULSE BUYING …
	2024

[9]	Hubungan antara Shopping Enjoyment dengan Impulse Buying Pengguna E-Commerce Shopee pada Mahasiswa Administrasi Perpajakan USU
	2024

[10]	Pengaruh Live Streaming dan Trust Terhadap Impulse Buying Pada Pengguna Shopee Di Kota Medan
	2024

[11]	Factors Positively Affecting Customer Satisfaction of Tmall Consumers at Wuhan Institute of Technology in China
	2023

[12]	A Systematic Review and Meta-Analysis of the Latest Evidence on Online Shopping Intensity
	Nameer Hashim and …, 2023

[13]	Peran E-Content dan E-Review Dalam Meningkatkan Online Trust dan Impulse Buying Pada Generasi Y dan Z
	… dan Bisnis Indonesia, 2023

[14]	Triggers of Malaysian consumers' impulse purchase during live streaming
	2023

[15]	Pengaruh E-Design & E-Review Brand Roughneck 1991 Terhadap Online Impulse Buying Pada E-Commerce Shopee
	The Commercium, 2023

[16]	Meningkatkan Repurchase Intention Melalui Perceived Ease Of Use dan Perceived Enjoyment
	Tirtayasa Ekonomika, 2023

[17]	Pengaruh Kehadiran Sosial dalam Live Streaming Shopping pada Pengguna Platform Tiktok terhadap Perilaku Pembelian Impulsif
	2023

[18]	The influence of live streaming shopping, online customer reviews, and affiliate marketing on impulse buying trought customer trust in e-commerce shopee
	… Journal of Applied …, 2023

[19]	Pengaruh social presence terhadap perilaku pembelian impulsif pada siaran langsung tiktok dengan kepercayaan konsumen sebagai variabel intervening (studi …
	Diponegoro Journal of …, 2023

[20]	Contribution of Enjoyment and Browsing Activity On Urge to Buy Impulsively In E-Commerce: Gender Roles as Mediators
	… Conference on New …, 2023

[21]	The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis
	Journal of Risk and …, 2023

[22]	A SOR Model Study on Millennial Parents in Quezon City: E-store Image, Shopping Value, and Purchase Intention
	American Journal of Economics and Business …, 2023

[23]	Assessing the significance of retail service quality on shopping frequency: an adaptation of retail service quality (RSQS) model
	European Journal of Management Studies, 2023

[24]	Pengaruh Online Customer Trust Dan Online Store Environment Terhadap Online Impulse Buying Melalui Perceived Enjoyment Sebagai Variabel Mediasi (Studi …
	Jurnal Ilmu Manajemen, 2023

[25]	Online Impulsive Buying Behavior Using Partial Least Squares Algorithm
	Journal of ICT Standardization, 2023

[26]	Influence of Customers' Sales Promotion and Internet Reviews on Trust and Impulse Purchasing
	Proceedings of the 2023 14th International Conference …, 2023

[27]	The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model
	Human Behavior and Emerging …, 2022

[28]	PENGARUH PERCEIVED EASE OF USE (PEOU) DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING BEHAVIOR PADA PENGGUNA …
	2022

[29]	PENGARUH PERCEIVED EASE OF USE (PEOU) DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING BEHAVIOR PADA PENGGUNA SHOPEE …
	2022

[30]	2.1 Foundation Theory: Stimulus Organism Response Framework


[31]	The Antecedent Factors Influence Tiktok Live Impulsive Purchase Behavior Application SOR Framework: A Case of Young Adults and Senior Consumers

Journals Menu

Follow SCIRP

	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Journals Menu

Home

About SCIRP

Service

Policies