A Study on the Development of International E-Commerce Competency Model in China ()
ABSTRACT
In
recent years, China’s international e-commerce has developed rapidly and has a
huge demand for professional talents. This paper aims to investigate the
ability and skills required by international e-commerce enterprises for
employees and develop the competency model so as to cultivate international
e-commerce talents who meet the demand. It employed a mixed research design and
selected participants from small and medium-sized international e-commerce
enterprises in one province in China. Questionnaire and interview were employed
to collect data, which were analyzed by descriptive statistics and content
analysis. It was found that competencies required of international e-commerce
talents included three parts: foreign language competencies, competencies of
international e-commerce and qualities of international e-commerce talents,
based on which the competency model of international e-commerce was developed.
Share and Cite:
Wang, S. (2021) A Study on the Development of International E-Commerce Competency Model in China.
American Journal of Industrial and Business Management,
11, 1153-1162. doi:
10.4236/ajibm.2021.1112070.