Wechat Service of University Library under the Mode of O2O Reading Promotion ()
ABSTRACT
This
paper systematically sorts out the current situation of WeChat service in the field of university library in order to promote
the orderly and indepth development of WeChat service in university library. By
investigating and analyzing the Wechat service of 42 university
libraries which have won the “National
Reading Demonstration Base” in China, the author points out the problems
in the use of Wechat service in reading promotion of University Libraries in
China, such as the lack of standardization in the setting of public number, the weak interaction between WeChat public
number platform readers and backstage staff, and the insufficient development of the reading promotion column
on WeChat public number platform. This paper points out the development
direction of university library reading promotion using WeChat public number platform. In order to provide
meaningful reference for other university libraries to improve the
quality of reading promotion.
Share and Cite:
Li, L. (2020) Wechat Service of University Library under the Mode of O2O Reading Promotion.
Advances in Journalism and Communication,
8, 49-58. doi:
10.4236/ajc.2020.82004.