Author(s)

Adrian Furnham¹, Alastair McClelland²

¹Norwegian Business School (BI), Nydalveien, Olso, Norway.
²Research Department of Experimental Psychology, University College London, London, UK.

The present study examined British adult participants preference for an accountant as a function of the latter’s demographics and experience. A sample of British participants completed a questionnaire in which they were asked to rate eight accountants stratified by nationality (British versus Asian), sex (male versus female), and experience (great versus moderate). A mixed-design analysis of variance showed a preference for female accounts trained in the home country. There were also a number of significant two- and three-way interactions, although the effect sizes of these interactions were relatively small. These results are discussed in relation to the extant literature on patient preferences for different types of health care practitioners.

Client Preferences, Accountants, Age, Gender, Nationality, Experience

Furnham, A. and McClelland, A. (2019) Choosing a Professional: The Influence of Practitioner Nationality, Experience, and Sex in Shaping Preferences for Accountants. Psychology, 10, 1396-1405. doi: 10.4236/psych.2019.1010091.