Language Platforms and the Internationalization of Cultural Industry ()
ABSTRACT
This
article focuses on the relationship between the language platforms and the
internationalization of cultural industry based on the panel data from 1995 to
2016 in 43 countries. The result shows that by substituting the negative effect
because of the culture distance, Confucius Institutes can significantly promote
the internationalization of Chinese cultural industry and the promotional
effects show dissimilarities. The promotional effects are stronger in countries
with closer culture. In Asia, Europe and South America setting Confucius
Institutes can promote the export of cultural products better than in other
continents. The article suggests the enterprises concerned should pay more
attention to the promotional effects of the International language learning
platform when they choose international target markets for the cultural
products.
Share and Cite:
Zhang, W. (2019) Language Platforms and the Internationalization of Cultural Industry.
Open Journal of Social Sciences,
7, 114-124. doi:
10.4236/jss.2019.77011.