Author(s)

Mingzhu Liang, Zhengying Guo

Department of Tourism Management, School of Management, Jinan University, Guangzhou, China.

As the emphasis on leisure agriculture is increasing in the tourism market, Flying Cow Ranch has become a typical example of many experiential agriculture farms with its unique resources, environmental advantages and educational significance. Firstly, this paper expounds and analyzes the development status and management model of Flying Cow Ranch, and uses the method of ASEB to analyses the visitor experience. Then this paper reviews the dynamic mechanism and operation mechanism of the ranch’s development comprehensively. Finally, this paper summarizes seven successful business elements and future development trends of Flying Cow Ranch.

Flying Cow Ranch, Leisure Agriculture, Tourism Development, Tourists Experience, Environmental Education, Dynamic and Operation Mechanism, Enlightenment

Liang, M. and Guo, Z. (2019) Research on Tourism Development and Enlightenment of Taiwan Flying Cow Ranch. Journal of Service Science and Management, 12, 132-151. doi: 10.4236/jssm.2019.122010.