Customers’ Responses to Employee Extra Attention ()
ABSTRACT
Focusing on positive service experiences, this study examined the relation-ships among employee extra attention, customers delight, and customer re-purchase intentions. The target sample that had a positive interaction with an employee in the recent six months was invited to participate in the survey. The data analysis was performed in two steps: 1) Confirmatory Factor Analysis (CFA) and 2) Structural Equation Modeling (SEM). The results suggested that employees’ extra attention affects customer delight. Subsequently, customer delight has a positive relationship with customer repurchase intentions. Furthermore, employee extra attention has a positive relationship with customer repurchase intentions. The finding of the study provides valuable implications for research and the industry regarding generating favorable customer repurchase intentions in positive service experiences.
Share and Cite:
Kageyama, Y. and Barreda, A. (2019) Customers’ Responses to Employee Extra Attention.
Open Journal of Business and Management,
7, 59-69. doi:
10.4236/ojbm.2019.71004.
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