Cross-Border Electronic Commerce Development Present Situation and the Innovation Research in China - American Journal of Industrial and Business Management

AJIBM > Vol.8 No.8, August 2018

American Journal of Industrial and Business Management

Volume 8, Issue 8 (August 2018)

ISSN Print: 2164-5167 ISSN Online: 2164-5175

Google-based Impact Factor: 0.92 Citations

Cross-Border Electronic Commerce Development Present Situation and the Innovation Research in China ()

HTML XML

Download as PDF (Size: 500KB) PP. 1825-1842

DOI: 10.4236/ajibm.2018.88124 4,599 Downloads 9,685 Views Citations

Author(s)

Wenjuan He, Yuming Xu

Affiliation(s)

School of Business Administration, South China University of Technology, Guangzhou, China.

ABSTRACT

With the opening of China’s national gate, China’s economy has entered a stage of rapid development, and the development of cross-border e-commerce is extremely strong, which has greatly impacted and affected the international trade market. The article is organized as follows 3 parts: based on the summary of the new development trend of global e-commerce, this paper analyzes and studies the different aspects of how to conduct innovation in e-commerce according to China’s national conditions and the status quo of China’s e-commerce trade, and finally obtains innovation research in China. The new trend includes innovation of profit model, innovation of marketing model and innovation of supervision mode; China’s e-commerce innovation is characterized by diversified development of profit model, and enhances competitiveness and marketing mode through integration of value-added services with logistics and supply chain. Including B2C mode, direct supply mode, B2B mode and Amazon integration, B2B and B2C access, and the innovation of supervision mode should be the conclusion of the comprehensive management of relevant ministries and commissions, joint management and unblocking of various functional departments.

KEYWORDS

Electronic Commerce, New Trend, Innovation

Share and Cite:

He, W. and Xu, Y. (2018) Cross-Border Electronic Commerce Development Present Situation and the Innovation Research in China. American Journal of Industrial and Business Management, 8, 1825-1842. doi: 10.4236/ajibm.2018.88124.

Cited by

[1]	International Online Shopping: Countries development level matter in marketing Chinese Brands?
	2022

[2]	Research on Innovative Development of Crossborder e-Commerce under the Background of Wireless Communication and Internet of Things
	Wireless Communications and Mobile Computing, 2022

[3]	Cross-Border E-Commerce Platform Logistics and Supply Chain Network Optimization Based on Deep Learning
	Mobile Information Systems, 2022

[4]	Effect of One Belt One Road Initiative (OBORI) Policy on the International Spread of Chinese Brands
	2022

[5]	E-commerce development in rural and remote areas of BRICS countries
	2021

[6]	The “Competition” for Training Cross Border E-commerce Talents in China on the Background of “Internet Plus”.
	2021

[7]	Research on the Export Development of Small and Medium-sized Enterprises Cross-border E-commerce: Based on SWOT analysis
	2020

[8]	Government and Enterprise Jointly Build “Dingmeng E-Commerce Pioneer Park”, Playing the Strongest Voice of the E-Commerce Business in the Whole …
	2019

Journals Menu

Follow SCIRP

	+1 323-425-8868
	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Journals Menu

Home

About SCIRP

Service

Policies