Author(s)

Xuan Zheng, Qingjun Meng

School of Business, Hohai University, Nanjing, China.

With the coming of the new era, Internet finance and green finance have a new trend of integration, which promotes the innovation of business mode. The ant forest is taken as an example to dig and decompose its unique business model. On the basis of the diamond model of business model, advantages of the commercial model of Ant Forest are analyzed from three aspects: business object, business process and business performance, and five modules: resource integration, product, stakeholder, profit and risk. Research also finds out the shortage of the commercial model of Ant Forest, and put forward some suggestions for its further development. In order to obtain long-term development, the Ant Forest needs to develop more diversified functions, speed up the process of carbon trading and attract more folk capital.

Internet Finance, Green Finance, Business Mode, Ant Forest, Diamond Model

Zheng, X. and Meng, Q. (2018) Business Model of Green Finance under the Background of “Internet Plus”: A Case Study of Ant Forest. Open Journal of Social Sciences, 6, 127-134. doi: 10.4236/jss.2018.68010.