Author(s)

Ying Ge^1*, Huishan Pang^1,2*, Yuanyan Hu¹, Jibo He^1,3, Tian Lei⁴, Yangcan Gong¹

¹Key Laboratory of Emotion and Mental Health in Chongqing, Chongqing University of Arts and Sciences, Chongqing Collaborative Innovation Center for Brain Science, Chongqing, China.
²School of Education Science, Minnan Normal University, Zhangzhou, China.
³Department of Psychology, Wichita State University, Wichita, USA.
⁴Department of Industry Design, School of Mechanical and Science and Engineering, Huazhong University of Science and Technology, Wuhan, China.

The study aims to investigate Chinese college students’ stereotypes of the origins of telephone brands, by interviewing 80 college students about their attitudes toward Chinese and foreign telephone brands and analyzing the reasons concerned. The study finds that college students indeed hold stereotypes about the origin of telephone brand and show preference to domestic telephone brands. In particular, appearance design is what they will first take into consideration when choosing telephone brands.

Telephone Brands, Stereotypes of Origins, Qualitative Interview

Ge, Y. , Pang, H. , Hu, Y. , He, J. , Lei, T. and Gong, Y. (2018) Study on Chinese College Students’ Stereotypes of the Origin of Telephone Brands. Chinese Studies, 7, 72-81. doi: 10.4236/chnstd.2018.71007.