Author(s)

Yue Cong, Yaqin Zheng

Business Administration School, Anhui University of Finance and Economic, Bengbu City, China.

With the rapid development of Internet technology, more and more consumers rely on the Internet for the products and services of information searching and sharing; Electronic word-of-mouth information has gradually become an important factor of affecting consumer purchase intention. The three aspects of sender characteristics, information characteristics and receiver characteristics of electronic word-of-mouth are regarded as the independent variables, trust as the intermediary variable, involvement as the moderator variable, the article carries on the literature carding of the influence electronic word-of-mouth on consumer purchase intentions, which will provide a reference for scholars both at home and abroad to study the theory of electronic word-of-mouth.

Electronic Word-of-Mouth, Information Sender, Information, Information Receiver, Purchase Intention

Cong, Y. and Zheng, Y. (2017) A Literature Review of the Influence of Electronic Word-of-Mouth on Consumer Purchase Intention. Open Journal of Business and Management, 5, 543-549. doi: 10.4236/ojbm.2017.53047.