Chinese Studies

Volume 6, Issue 2 (May 2017)

ISSN Print: 2168-5428   ISSN Online: 2168-541X

Google-based Impact Factor: 0.37  Citations  

The Business Model Study on Red Collar Group: Based on the Perspective of Blue Ocean Strategy

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DOI: 10.4236/chnstd.2017.62011    1,641 Downloads   3,624 Views  Citations
Author(s)

ABSTRACT

Blue Ocean Strategy is a book published in 2005 and written by W. Chan Kim and Renée Mauborgne. The article analyzes the value innovation of red collar group in Shandong province based on the perspective of blue ocean strategy, using the four actions framework and the strategy canvas as the analysis tools to study the business model of red collar group. It is found that red collar group creates an intelligent platform with mass customization, and opens up a blue ocean of mass customization. The business model of red collar provides some reference for the transformation of traditional clothing manufacturing enterprises.

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Lv, Y. (2017) The Business Model Study on Red Collar Group: Based on the Perspective of Blue Ocean Strategy. Chinese Studies, 6, 123-131. doi: 10.4236/chnstd.2017.62011.

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