Author(s)

Juan Castro, Luis Chimborazo, Paola Guevara, Esmeralda Toapanta

Marketing Department, Technical University of Ambato, Ambato, Ecuador.

The central purpose of the research was to design a strategic management model university for the self-assessment of the careers of the three area marketing, starting from an analysis of the eight best models applied in Europe and America, is contrasted the major components to determine the essential aspects of academic excellence which form part of the proposed model. The strategic axes of Management University proposed after the mentioned analysis there are six: Management University, teaching, student progress, support, research and University Social transcendence, distributed information in 12 areas, 28 features, 111 standards of quality, 188 indicators and 937 evidences, validated by qualified informants issued by 28 opinions and documentary information.

Strategic Planning, Accreditation, Evaluations by the University

Castro, J. , Chimborazo, L. , Guevara, P. and Toapanta, E. (2017) Strategies: A Model of University Management. Journal of Service Science and Management, 10, 132-149. doi: 10.4236/jssm.2017.102012.