Author(s)

Jae-Kun Chun^1*, Wan Il Cho², Seokwon Lim³

¹Department of Food and Animal Biotechnology, Seoul National University, Seoul, Republic of Korea.
²Sensometrics Inc., Seoul, Republic of Korea.
³Department of Food Science and Technology, Hoseo University, Asan-si, Republic of Korea.

A hypothetical consciousness mesh theory (CM theory) composed of multiple consciousness mesh layer (mCML) is developed on the basis of scientific evidences. Various virtual terms were defined to visualize the consciousness realities such as consciousness fiber, aggregate and aggregate cluster, which develop to the formation of self, life cycle and experiences. The pathway dependent consciousness process with 3-way branching perception logic was described. The CM theory was applied to food related conscious and non-conscious issues such as food acceptance, consumption, virtual food and cognitive sensory evaluation (CSE) method. Using the CSE method food consumer’s response reflecting unconscious mind set can be visualized as a barcode and table-set patterns for food item. Based on CML process logic, food acceptance model was developed and practiced for several food items and food related behaviors. Effect of pregnancy to food related response was also studied focusing on morning sickness of pregnant women group, and a remarkable difference between pregnant experience and non-pregnant experience women group in their responses.

Consciousness Mesh, 3-Way Branching Transfer, Sensory Barcode, Cognitive Sensory, Food Acceptance, Virtual Food, Pregnancy

Chun, J. , Cho, W. and Lim, S. (2017) Consciousness Mesh Theory and Its Application to Food Related Human Behavior. Psychology, 8, 168-205. doi: 10.4236/psych.2017.81011.