Theoretical Economics Letters

Volume 6, Issue 5 (October 2016)

ISSN Print: 2162-2078   ISSN Online: 2162-2086

Google-based Impact Factor: 1.19  Citations  h5-index & Ranking

Education Marketing Research

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DOI: 10.4236/tel.2016.65111    3,406 Downloads   9,254 Views  Citations
Author(s)

ABSTRACT

“Education marketing” is a new concept used in high frequency interiorly in recent years, but it has significantly different interpretations in the educational circles and business circles, extremely easy to cause the misuse and mix, which is not conducive to the development and application of this new subject of marketing. The analysis of this paper shows that: there are four essential differences in the understanding of “educational marketing” in the education and business circles and two suggestions are put forward to solve the problem.

Share and Cite:

Yang, X. (2016) Education Marketing Research. Theoretical Economics Letters, 6, 1180-1185. doi: 10.4236/tel.2016.65111.

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