Integration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Model ()
ABSTRACT
This study introduces an alternative through two
phases of goal programming to overcome the existing membership model problem
that does not have a specific mathematical method to examine whether the
receipt number of members is compatible with the criteria or characteristics
that apply for membership through the lexicographic goal programming (LGP) and
multi-choice goal programming with utility function (MCGP-U). It is applied for
membership artificial data. The results indicate that both goal programming
methods could meet the retail loyalty program membership modus operandi.
Share and Cite:
Safiih, L. and Ateq Mezral, A. (2016) Integration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Model.
Theoretical Economics Letters,
6, 868-877. doi:
10.4236/tel.2016.65090.
Cited by
No relevant information.