Author(s)

Muhammad Abrar¹, Xinming Deng², Asif Ali Safeer¹, Abdul Ghafoor³, Sajjad Ahmad Baig^1*

¹Department of Management Sciences, National Textile University, Faisalabad, Pakistan.
²College of Economics and Management, Wuhan University, Wuhan, China.
³Institute of Business Management Sciences, University of Agriculture, Faisalabad, Pakistan.

Textile sector plays very important role in the economy of Pakistan. It contributes in the form of foreign remittances receipts for textile products exports to international markets. At present global environment, the Pakistan textile sector is not fully apply the latest marketing tools to increase exports and market share in the international markets. In this paper, we presented the E-marketing development model which explained the whole process of e-marketing application like environmental scanning, review marketing goals, and with considering all 4 Ps to make effective decisions for the textile organizations. This model comprehensively guides the companies for effective decision making regarding the application of e-marketing in the textile sector of Pakistan. This current work attempts application of e-marketing in the textile sector of Pakistan and how this e-technology can be rewarding to promote the textile business of Pakistan in the local and foreign markets. This paper also guides the managers to implement e-marketing model in the organizations practically for effective decision making.

Business to Business, E-Marketing, Advertising, Exports, Internet, Textiles, Website

Abrar, M. , Deng, X. , Safeer, A. , Ghafoor, A. and Baig, S. (2016) E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review. Journal of Service Science and Management, 9, 243-254. doi: 10.4236/jssm.2016.93031.