Systems for tracking products through supply chains range from paper-based records maintained by producers, processors, and suppliers to sophisticated ICT-based solutions. In addition to supporting product traceability, ICTs may also support data capture, recording, storage, and sharing of traceability attributes on processing, genetics, inputs, disease/pest tracking and measurement of environmental variables. A key success factor for a traceability system is the capability to integrate and share information along the supply chain. ICT represents a tool to overcome integration problems, data fusion and information dissemination. In this paper we illustrate the application of ontology as a tool to model business processes and rules within an agri- food chain. The business case is represented by the Bovlac project: a scientific and technologic platform to trace fresh cheese production.