Author(s)

Jamie Zoellner, Emily Cook, Yvonnes Chen, Wen You, Brenda Davy, Paul Estabrooks

Department of Agriculture and Applied Economics, Virginia Tech, Blacksburg, USA.
Department of Communications, Virginia Tech, Blacksburg, USA.
Department of Human Nutrition Foods and Exercise, Virginia Tech, Blacksburg, USA.

This Excessive sugar-sweetened beverage (SSB) consumption and low health literacy skills have emerged as two public health concerns in the United States (US); however, there is limited research on how to effectively address these issues among adults. As guided by health literacy concepts and the Theory of Planned Behavior (TPB), this randomized controlled pilot trial applied the RE-AIM framework and a mixed methods approach to examine a sugar-sweetened beverage (SSB) intervention (SipSmartER), as compared to a matched-contact control intervention targeting physical activity (Move-More). Both 5-week interventions included two interactive group sessions and three support telephone calls. Executing a patient-centered developmental process, the primary aim of this paper was to evaluate patient feedback on intervention content and structure. The secondary aim was to understand the potential reach (i.e., proportion enrolled, representativeness) and effectiveness (i.e. health behaviors, theorized mediating variables, quality of life) of SipS- martER. Twenty-five participants were randomized to SipSmartER (n = 14) or MoveMore (n = 11). Participants’ intervention feedback was positive, ranging from 4.2 - 5.0 on a 5-point scale. Qualitative assessments reavealed several opportuneties to improve clarity of learning materials, enhance instructions and communication, and refine research protocols. Although SSB consumption decreased more among the SipS-martER participants (?256.9 ± 622.6 kcals), there were no significant group differences when compared to control participants (?199.7 ± 404.6 kcals). Across both groups, there were significant improvements for SSB attitudes, SSB behavioral intentions, and two media literacy constructs. The value of using a patient-centered approach in the developmental phases of this intervention was apparent, and pilot findings suggest decreased SSB may be achieved through targeted health literacy and TPB strategies. Future efforts are needed to examine the potential public health impact of a large-scale trial to address health literacy and reduce SSB.

Beverages; Health Literacy; Health Education; Public Health; Health Behavior; Pilot Projects

Zoellner, J. , Cook, E. , Chen, Y. , You, W. , Davy, B. and Estabrooks, P. (2013) Mixed methods evaluation of a randomized control pilot trial targeting sugar-sweetened beverage behaviors. Open Journal of Preventive Medicine, 3, 51-57. doi: 10.4236/ojpm.2013.31007.