Investigation of the Commercial Potential of Emulsified Asphalt Cold In-Place Recycling Based on SWOT Analysis ()
ABSTRACT
The development of the building materials industry has
targeted at the research on new green, environmentally friendly, and
sustainable economic products. The emulsified asphalt cold in-place recycle
project owns better performance of the product, product quality, the effect of energy
conservation and environmental protection, and security in comparison to
traditional materials. Therefore we believe it enjoys broad prospect. Nevertheless,
technology R & D companies often have certain deficiencies in the construction
of business models. Therefore, this article analyzes the industry’s competitive environment of emulsified asphalt cold in-place recycling, as
well as uses the SWOT model to analyze the basic competitive situation of this
technology industry and the advantages and disadvantages of the company’s
current commercial operations. Meanwhile, the important points in this paper are
directed at the development issues of emulsified asphalt cold in-place recycling,
laying a foundation for the innovation of its business model, and providing
powerful guidance for corporate decision-makers, managers, and investors.
Share and Cite:
Mao, N. (2023) Investigation of the Commercial Potential of Emulsified Asphalt Cold In-Place Recycling Based on SWOT Analysis.
Open Journal of Business and Management,
11, 3135-3151. doi:
10.4236/ojbm.2023.116172.
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