Author(s)

Jimmy Teng¹, Ping-Yen Lai^2*

¹The University of Waikato Joint Institute, Hangzhou City University, Hangzhou, China.
²Department of Translation and Interpretation, Changhua University of Education, Changhua.

Anta is a world leading sports footwear maker located in the Jinjiang sports footwear industrial cluster. This case study tackles the success story of Anta, which went through three decades. Anta is able to rise above its competitors through a two-pronged approach to its corporate strategy, brand internalization, and technological innovation. The development of its corporate strategy, in turn, hinges critically on its proximity to an industrial cluster. With the support of industrial policy tailored by the local government, Anta is able to enjoy three benefits altogether within an ever-agglomerating industrial cluster. Taken together, these are exclusive advantages: internal economies of scale, external economies of scale, and economies of scope. The anatomy of this case study serves to illustrate how all such advantages can be put together.

Industrial Policy, Economies of Scale, Economies of Scope

Teng, J. and Lai, P. (2023) Anta and Jinjiang Go International: Industrial Cluster and Corporate Competitiveness. Theoretical Economics Letters, 13, 1359-1381. doi: 10.4236/tel.2023.135076.