Research on Marketing Strategies of Wealth Management Business in Securities Business Departments ()
ABSTRACT
With the development and changes in the securities
industry, the wealth management business of business departments is also
constantly adjusting and optimizing. Against this backdrop, this study deeply
explores the marketing strategies of wealth management business in securities
business departments. The study analyzes the
current development status and characteristics of wealth management
business in business departments, revealing effective marketing strategies. The
findings of this research are of significant guidance for securities business departments to further optimize the marketing
strategies of wealth management business, enhance customer satisfaction and
loyalty, and improve the business level and market competitiveness of business departments.
Share and Cite:
Gao, S. (2023) Research on Marketing Strategies of Wealth Management Business in Securities Business Departments.
Open Journal of Social Sciences,
11, 85-95. doi:
10.4236/jss.2023.1110006.
Cited by
No relevant information.