Author(s)

Omarbekov Abdishukur

Department of Tourism Management, South China University of Technology, Guangzhou, China.

Taking the visiting international students in Suicheng as the research object, this paper analyzes the impact of the International Students Festival on the local integration of the visiting international students, and at the same time introduces the embodied experience as a mediator variable, which is as follows: 1) Through empirical analysis, it is verified that the demographic attributes of the visiting international students have a partially significant impact on the three variables of the embodied experience, participation in the festival activities, and social integration. Among them, there is a significant difference in the influence of the number of visiting international students’ participation in international students’ cultural exchanges on the experience of embodiment, participation in festivals and activities, and social integration; and there is a significant difference in the influence of the time of visiting international students’ coming to China on the experience of embodiment. 2) Through theoretical and empirical analyses, it is verified that the participation of international students in festivals has a significant positive effect on local integration, which is realized through the social and emotional integration of the local community. The participation of international students in festivals has a significant positive effect on their own sexual experience; this effect is realized through the influence on the international students’ embodied experience and embodied situation. 3) The mediating effect of international students’ embodied sexual experience in the process of local integration is mediated by their participation in festivals. This mediating effect is realized through the following two ways: first, the festival activity participation of visiting international students has a significant positive effect on local social integration and emotional integration through embodied experience; second, the experience of visiting international students is that the activity participation has a significant positive effect on local social integration and emotional integration through embodied context.

Local Integration, Embodied Experience, Social Integration, International Students, Cultural Festivals

Abdishukur, O. (2023) A Study of the Impact of the International Student Cultural Festival on the Local Integration of International Students Visiting China: The Mediating Effect of Embodied Experience. Open Journal of Business and Management, 11, 2572-2608. doi: 10.4236/ojbm.2023.115142.