Author(s)

Edward Odhiambo Omollo^*, Regina Kinuthia, Martin Erixon Wamalwa

School of Social Sciences, Mount Kenya University, Thika, Kenya.

The use of social media platforms has increasingly become a major platform for communication in the contemporary society including in enhancing worship among Seventh Day Adventist (SDA) churches. However, not all church members have access to the technologies. For these technologies to serve everyone equally, it is expected that all members should have the gadgets and knowhow of using them. It is not documented which measures could be put in place to enhance worship in SDA churches especially in remote areas like Rachuonyo North Sub-County, Homa-Bay County, Kenya. This study aimed at proposing appropriate measures to enhance worship in SDA churches using social media platforms in Rachuonyo North Sub-County, Homa Bay County, Kenya. The researcher used descriptive research design to obtain data from selected church members. The objective of the study was to assess the appropriate measures that would help enhance worship via social media platforms among SDA churches. Five SDA churches with a study population of 933 were randomly sampled. A sample of 200 respondents were issued with questionnaires, 60 participated in focus group discussions, and 20 church leaders were engaged in in-depth interviews resulting into a sample size of 280. Of the 200 questionnaires issued, 82% (n = 164) were received back, all invited participants to in-depth interviews and focus group discussions were present. Descriptive statistics were derived from quantitative data using SPSS version 24 and presented in pie-charts and bar charts while qualitative data were analyzed using thematic and content analysis. Organization of seminars, invitation of experts, subsidy on data costs, and installation of solar panels were identified as appropriate measures to enhance worship via social media platforms. The study recommends the church to act on enlightening members on use of social media platforms for worship through seminars, invitation of experts and taking lead while scientific community should investigate effectiveness of the proposed measures in enhancing worship among SDA churches.

Online Evangelism, Social Media Platforms, Transformation of Worship, SDA Church

Omollo, E. , Kinuthia, R. and Wamalwa, M. (2023) Measures to Enhance Use of Social Media Platforms among SDA Churches in Rachuonyo North Sub-County, Homa-Bay County, Kenya. Open Journal of Social Sciences, 11, 429-439. doi: 10.4236/jss.2023.119028.