Author(s)

Meijun Lu¹, Yichuan Di^2*, Zichao Nie²

¹College of Art and Design, Taylor’s University, Selangor, Malaysia.
²School of New Media Art and Design, Beihang University, Beijing, China.

This paper aims to construct a framework of China Chic visual aesthetics based on users’ aesthetic experience to accurately understand users’ aesthetic needs and experience of China Chic cultural products. First, the definition and theoretical framework of China Chic visual aesthetics are sorted out, and then the process and mechanism of users’ aesthetic experience are analysed through relevant literature. Finally, we summarise the intrinsic correlation between China Chic visual aesthetics and users’ aesthetic experience and refine the spiritual connotation of China Chic visual aesthetics to more accurately excavate and satisfy users’ perceived needs for aesthetic experience. This study proposes a framework of China Chic visual aesthetics based on users’ aesthetic experience. The framework aims to guide customers to personalized self-interpretation when viewing and touching China Chic products by displaying morphological attributes and creating spatial context to realize a comprehensive aesthetic experience of China Chic visual aesthetics. The framework provides the foundation and theoretical support for advancing China Chic visual design and establishing the theoretical system of post-modern Chinese oriental aesthetics. Meanwhile, the framework helps improve users’ satisfaction and experience perception of China Chic visual aesthetics, thus promoting the development and dissemination of China Chic design.

China Chic, Visual Aesthetics, User Aesthetic Experience, Design Framework

Lu, M. , Di, Y. and Nie, Z. (2023) A Study on the Mechanism of User Aesthetic Experience of China Chic Visual Aesthetics. Art and Design Review, 11, 281-299. doi: 10.4236/adr.2023.113021.