A Framework for Employee Creative and Innovative Behaviour Idea Journey ()
ABSTRACT
This paper aims to propose an employee idea journey
that addresses the theoretical conceptual challenge between creative behaviour
and innovative behaviour. An integrative literature review approach was adopted
by examining past literature related to creative and innovative behaviour which
revealed that the employee idea journey begins with idea exploration and idea
generation to mark creative behaviour efforts. The process proceeds to idea
championing and idea implementation to mark innovative behaviour efforts. The
proposed idea journey model captures these components which enable leaders to
correctly demarcate creative behaviours and innovative behaviours through a
step-by-step approach. Future studies should observe more on the separation
between creative and innovative behaviour concept and illustrate how the two are related and are impacted by leadership,
individual and organisational factors.
Share and Cite:
Masianoga, E. and Chakauya, L. (2023) A Framework for Employee Creative and Innovative Behaviour Idea Journey.
Open Journal of Business and Management,
11, 839-850. doi:
10.4236/ojbm.2023.113045.
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