ABSTRACT
Linguistic landscape is a field of study in sociolinguistics that focuses on the symbolic meaning of various types of linguistic signage in public spaces. Real-world linguistic landscapes reflect and shape the power and status of communities through the interaction of language and space. There are two ways to understand linguistic landscape. The easiest way is language in a public space. Academically, linguistic landscape can reflect road signs, billboards, street names, place names, store signs, and government buildings. The linguistic landscape of the place is composed of these collections. Through the analysis of public space signs, linguistic landscape research decodes the relationship between language and space, reflecting the different linguistic phenomena such as language conflict, language contact, language maintenance, language change, and language dynamics that exist in the real world, and revealing the explicit or implicit linguistic dominance, power relations and social status behind language use and choice. With the increasing of universities in this country, the population of college students is booming, especially after the year 2000, the private universities are also sprouting out. Due to the different nature between public and private universities, the life and performance of students on various campuses are equally distinct. The author pays more attention to the linguistic landscape which is a reflection of its mission and specialty. The author collects photos employing photography, classifying and analyzing by quantitative and qualitative methods, then exploring the states and features of students’ study circles and life circles on campus by using Grice’s “Cooperation Principle”. It is found that Wuchang Shouyi University as a comprehensive university, not only attaches high importance to the academic development of students but also to their all-around development which can provide rich and colorful after-school life for the students, then enhance their practical ability.