American Journal of Industrial and Business Management

Volume 12, Issue 3 (March 2022)

ISSN Print: 2164-5167   ISSN Online: 2164-5175

Google-based Impact Factor: 0.92  Citations  

Study on the Impact of New Media on Xi’an Tourism

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DOI: 10.4236/ajibm.2022.123016    312 Downloads   1,458 Views  Citations
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ABSTRACT

Xi’an is a famous historical and cultural city in China. This paper mainly analyzes the main influence of new media in Xi’an tourism through literature analysis and data analysis. The application of new media in the tourism industry is becoming more and more popular, especially since Xi’an has combined new media and tourism to develop, which caused the number of tourists and tourism economic income to be gradually increasing. New media could increase the number of tourists, promote the diversification of Xi’an tourism marketing and increase the difficulty of crisis management.

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Lei, J. and Gao, H. (2022) Study on the Impact of New Media on Xi’an Tourism. American Journal of Industrial and Business Management, 12, 294-301. doi: 10.4236/ajibm.2022.123016.
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