Author(s)

Tapas Bala^1*, Israt Jahan¹, Md. Al Amin¹, Mahmudul Haque Tanin², Md. Faridul Islam³, Md. Mahbubar Rahman³, Tahira Khatun¹

¹Department of Marketing, Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Gopalganj, Bangladesh.
²BD Consultants, Dhaka, Bangladesh.
³Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh.

The aim of this study is to capture the impact of different dimensions of services of mobile banking on customer satisfaction for the mobile banking users for rural areas of Bangladesh during the COVID-19 pandemic times. The study also finds out the affiliation between the customer satisfaction and loyalty of different types of mobile banking users during the pandemic times. The researchers designed a self-complete questionnaire that was used for data collection and received 180 questionnaires out of 250 questionnaires. This research conducted on the rural people in Bangladesh who are availing the service of mobile banking during the pandemic situation and for this reason, the results may not applicable to other times as well as other areas. The finding of the study indicated that reliability, responsiveness and efficiency dimensions of mobile banking service have significant influence on customer satisfaction during the COVID-19 lockdown times.

COVID-19, Customer Satisfaction, Customer Loyalty, Mobile Banking, Service Quality

Bala, T. , Jahan, I. , Amin, M. , Tanin, M. , Islam, M. , Rahman, M. and Khatun, T. (2021) Service Quality and Customer Satisfaction of Mobile Banking during COVID-19 Lockdown; Evidence from Rural Area of Bangladesh. Open Journal of Business and Management, 9, 2329-2357. doi: 10.4236/ojbm.2021.95126.