ABSTRACT
This article proposes guidance on how academic researchers can publish
maintaining research quality, research excellence, impact and ethics
principles. The three features of artificial intelligence (AI) (intentionality,
intelligence, and adaptability) have been applied towards developing the
foundation of publishing like “thinking machine”. By revisiting the notions of “publish
or perish”, Research Excellence Framework (REF), academic pathways of teaching and
research (T&R) or Teaching, Scholarship and Professional Practice (TSPP),
this article develop propositions on achieving high-quality, impactful and
compliant research. Also, the article reveals ethical dilemmas such as abuse of
data, unconsented acknowledgements, the oligopoly of major publishers, “all
authors have contributed equally”, a
decline in the quality of publications, “add my name”, “ghost authorship” and
gifted authorship. Finally, the article develops ethics rules and 12 simple
guidelines on how to publish like AI but obey the rules of the game.