Author(s)

Xueyan Zhang

School of Media and Arts, Shanghai University of Sport, Shanghai, China.

Analyzes the challenges and opportunities facing the broadcasting and hosting industry in the era of fusion media from the perspective of audience, host personality and media discourse power. According to the research, with the advent of the era of integrated media, the broadcasting and hosting industry is faced with the impact and challenges brought by the diversification of audience choice, the weak personality of broadcasting and hosting, the transformation of media discourse power and the rapid development of artificial intelligence. However, it also faces the development advantages and opportunities brought by increasing audience, expanding influence, direct communication effect, prominent audience literacy, and modern media technology change. Put forward the innovation old thinking and concept of broadcasting and hosting, set up personalized style of broadcasting and hosting, improve the level of business of broadcasting and hosting, use new media technology innovation, and expand the media culture communication ability and so on industry innovation and development countermeasures of broadcasting and hosting. Finally, the future development prospect of broadcasting and hosting industry in the era of fusion media is prospected.

Convergence Media, Broadcast Hosting, Challenge, Opportunity, Innovation

Zhang, X. (2021) Challenges, Opportunities and Innovations Faced by the Broadcasting and Hosting Industry in the Era of Convergence Media. Advances in Journalism and Communication, 9, 102-113. doi: 10.4236/ajc.2021.93008.