Research on Xiaomi’s Internationalized Business Model - Open Journal of Business and Management

OJBM > Vol.9 No.3, May 2021

Open Journal of Business and Management

Volume 9, Issue 3 (May 2021)

ISSN Print: 2329-3284 ISSN Online: 2329-3292

Google-based Impact Factor: 1.13 Citations

Research on Xiaomi’s Internationalized Business Model ()

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Download as PDF (Size: 881KB) PP. 1050-1063

DOI: 10.4236/ojbm.2021.93056 4,414 Downloads 32,197 Views Citations

Author(s)

Ruyi Wei, Qiong Long^*

Affiliation(s)

Beijing Institute of Fashion Technology, Beijing, China.

ABSTRACT

As a young technology-based company, Xiaomi’s international business continues to develop and grow. This article studies the international business model of Xiaomi. Through the analysis of the motivations of Xiaomi’s internationalization, this paper obtains the reasons for Xiaomi’s entry into the international market. We also study the choice of target market, the mode of entering the target market and the marketing strategy in the process of Xiaomi’s internationalization. Finally, it summarizes Xiaomi’s internationalization experience and puts forward enlightenment.

KEYWORDS

Xiaomi Company, International Motivation, International Market Choice, International Business Model

Share and Cite:

Wei, R. and Long, Q. (2021) Research on Xiaomi’s Internationalized Business Model. Open Journal of Business and Management, 9, 1050-1063. doi: 10.4236/ojbm.2021.93056.

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