Cultivation of Intercultural Communication Competence for Business English Majors - Open Journal of Business and Management

OJBM > Vol.9 No.2, March 2021

Open Journal of Business and Management

Volume 9, Issue 2 (March 2021)

ISSN Print: 2329-3284 ISSN Online: 2329-3292

Google-based Impact Factor: 1.13 Citations

Cultivation of Intercultural Communication Competence for Business English Majors ()

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Download as PDF (Size: 236KB) PP. 752-760

DOI: 10.4236/ojbm.2021.92039 1,212 Downloads 3,676 Views Citations

Author(s)

Feipeng Li, Lei Dong

Affiliation(s)

College of Foreign Languages Education and International Business, Baoding University, Baoding, China.

ABSTRACT

With economic globalization speeding up, China has increasingly frequent interaction with the world economy. A multitude of versatile talents are in urgent need who not only have good grasp of linguistic and business knowledge but also are competent in intercultural communication. Students of business English are significant resource of international business talents. This thesis discusses the principles of cultivating students’ intercultural communication competence from the perspective of systematicness, practicality and comparison. Then the strategies and approaches on how to realize the improvement of the ICC of business English majors in universities and colleges are explored from five aspects including teaching syllabus, teachers’ development, teaching materials, teaching modes and evaluation system. In the final part of the thesis, the author analyzes the limitation of the study and considers researching plan for further study to acquire more findings.

KEYWORDS

Intercultural Communication, Competence, Business English, Principles, Strategies

Share and Cite:

Li, F. and Dong, L. (2021) Cultivation of Intercultural Communication Competence for Business English Majors. Open Journal of Business and Management, 9, 752-760. doi: 10.4236/ojbm.2021.92039.

Cited by

[1]	Cultivation of the intercultural communication ability of English learners in the epidemic era from the perspective of the metaverse—taking China as an example
	SHS Web of Conferences, 2023

[2]	Sociolinguistic and pragmatic competences in Business English courses in higher education in North Macedonia

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