Author(s)

Liaoji Zheng^1*, Huanyu Wang¹, Gang Li², Yiyan Guo³

¹School of Management, Eastern Liaoning University, Dandong, China.
²School of Design, Eastern Liaoning University, Dandong, China.
³School of Agriculture, Eastern Liaoning University, Dandong, China.

Value chain is the value-added process resulting from the extension of rural tourism industry chain. Its direction of construction includes the extension of the vertical service field, and the combination of horizontal rural regional elements. The tourism value chain (TVC) is closely related to the transformation of the value elements of rural production, life, ecology, and culture, which helps to promote the high-quality development of rural tourism and the implementation of rural construction in China. Using Dalishu village as an example, this study applied a cross-impact balance analysis (CIB) to select the scenario of the rural TVC. The best scenario of TVC includes the basic value activities and auxiliary value activities of life, industry, ecology, society, and ecology. The optimal scenario results from selections that maximize the leading role of value elements. The scenario of the selected TVC reflects the personalized characteristics of the rural tourism destination, maximizing the leading role of key value elements, and advances the coupling and linkages between rural tourism and rural development.

Tourism Value Chain (TVC), Scenario, Cross-Impact Balance Analysis (CIB), Dalishu Village

Zheng, L. , Wang, H. , Li, G. and Guo, Y. (2021) Construction Scenario for a Rural Tourism Value Chain: A Case Study from Rural China. American Journal of Industrial and Business Management, 11, 1-18. doi: 10.4236/ajibm.2021.111001.