Open Journal of Business and Management

Volume 9, Issue 1 (January 2021)

ISSN Print: 2329-3284   ISSN Online: 2329-3292

Google-based Impact Factor: 1.13  Citations  

Ethnography and Organizational Ethnography: Research Methodology

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DOI: 10.4236/ojbm.2021.91005    945 Downloads   5,126 Views  Citations

ABSTRACT

Ethnography is a branch of anthropology which is a systematic study of distinct philosophies. Ethnography explores cultural phenomena from the point of view of the subject of the study. Unlike the other research methodologies adhered, ethnography or organizational ethnography dives into the culture of the subject of the research study and excavate the truth from the facts seen, heard or felt. Through this paper, the researcher wanted to highlight the value created by using ethnography in a study using the existing literature. Also, another objective was to explore ethnographer’s self and role in the eyes of other researchers who had been using ethnography in their studies.

Share and Cite:

Jayathilaka, A. (2021) Ethnography and Organizational Ethnography: Research Methodology. Open Journal of Business and Management, 9, 91-102. doi: 10.4236/ojbm.2021.91005.
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