Author(s)

Fatima Ezzahra Jiddi^*, Abdelmajid Ibenrissoul

Laboratory of Scientific Engineering of Organizations (ISO), National School of Business and Management (ENCG-Casa), University Hassan II, Casablanca, Morocco.

The tourism industry has a tremendous impact on the environment and local communities. Therefore, corporate social responsibility (CSR) is essential both as a mediating factor and competitive edge for organizations in this field. This paper reviews CSR in the tourism industry and proposes a bibliometric analysis of 131 indexed articles, between 2001 and 2020. The most influential aspects of the literature (authors, articles, journals, institutions, and keyword networks) were identified. Co-citation analysis combined with content analysis of the 22 most cited articles was performed, and four research streams were revealed: 1) CSR and financial performance; 2) CSR practices, drivers, and inhibitors; 3) Reporting and communication of CSR; 4) CSR and stakeholder behavior. Future research guidelines are drawn from the most recent articles on this topic to shed new light for the future scholars working in the field.

Corporate Social Responsibility, Tourism, Literature Review, Bibliometric Analysis, Content Analysis

Jiddi, F. and Ibenrissoul, A. (2020) Mapping 20 Years of Literature on CSR in Tourism Industry: A Bibliometric Analysis. American Journal of Industrial and Business Management, 10, 1739-1759. doi: 10.4236/ajibm.2020.1011109.