Reconstruction of Chinese Media and Audience Relationship ()
ABSTRACT
With the advancement of mobile internet technology and new media technology, China has entered the era of media convergence, and the relationship between audiences and media is also quietly changing. Chinese media reconstructed their relationship with audiences by innovative ways of new media technology. Through combing and researching a large number of practical cases, the article has sorted out how the Chinese media can realize the emotional interaction and relationship reconstruction between the media and the audience through the reform and innovation of expression forms, narrative methods, and communication channels.
Share and Cite:
Wang, M. (2020) Reconstruction of Chinese Media and Audience Relationship.
Open Journal of Social Sciences,
8, 293-299. doi:
10.4236/jss.2020.811027.