Author(s)

Hui Zhang, Ping Wang, Tinghu Kang^*

School of Psychology, Northwest Normal University, Lanzhou, China.

This study compares the characteristics of the aesthetic experience of different cognitive styles in calligraphy style. The study used a cursive script and running script as experimental materials and the EyeLink 1000 Plus eye tracker to record eye movements while viewing calligraphy. The results showed that, in the overall analysis, there were differences in the field cognition style in total fixation counts, saccade amplitude, and saccade counts and differences in the calligraphic style in total fixation counts and saccade counts. Further local analysis found significant differences in the field cognitive style in mean pupil diameter, fixation counts, and regression in count, and that there were differences in fixation counts and regression in count in the calligraphic style, as well as interactions with the area of interest. The results indicate that the field cognitive style is characterized by different aesthetic experiences in calligraphy appreciation and that there are aesthetic preferences in calligraphy style.

Cognitive Styles, Cursive Script, Running Script, Aesthetic Preferences

Zhang, H. , Wang, P. and Kang, T. (2020) Aesthetic Experience of Field Cognitive Style in the Appreciation of Cursive and Running Scripts: An Eye Movement Study. Art and Design Review, 8, 215-227. doi: 10.4236/adr.2020.84017.