Author(s)

Ke-Fei Wu^1*, Ming-Chih Chen¹, Ben-Chang Shia²

¹Graduate Institute of Business Administration, Fu Jen University, Taiwan, China.
²College of Management, Taipei Medical University, Chinese Taipei.

The management of colleges and universities is closely related to the rise and fall of the overall physical fitness of the school. How the leadership can rely on the operation of the evaluation mechanism to enable the school to build a good physical fitness in order to respond to the competitive situation of the education market, these must be carefully strategies for thinking and seeking solutions are also topics that researchers are interested in. The purpose of this research is to collect five major aspects of school affairs information including student, teaching, research, school affairs, and financial affairs from the Ministry of Education’s university and college school affairs information disclosure platform, and use data exploration to analyze it. Discuss the characteristics of university management from the perspective of university evaluation indicators based on the analysis results. The number of colleges and universities in Taiwan is showing a downward trend. According to the establishment, there were 53 public colleges and 112 private colleges in Taiwan in 2012, and there were 48 public colleges and 104 private colleges in Taiwan in 2019. According to the types of schools, there were 74 general universities and 91 technical colleges in Taiwan in 2012, and there were 70 general universities and colleges in Taiwan in 2019. This research has established a school affairs research big data platform to help users quickly click and click to read the public information about the school affairs of the target school, as well as the introduction to the school in Wikipedia, except for the previous analysis. In addition to the data field of, the page for exploring public opinion of each school’s Dcard has also been added to allow users to quickly understand the current content of topics discussed by students, as a reference for school management.

Institutional Research, Data Mining

Wu, K.-F., Chen, M.-C., & Shia, B.-C. (2020) Using Data Mining Methods to Explore the Important Factors of University Management from the Perspective of School Affairs Research. American Journal of Industrial and Business Management, 10, 1473-1481. doi: 10.4236/ajibm.2020.108096.