Author(s)

Zhenwei You¹, Jian Liu^2*, Xiaohe Sun¹, Yuying Wei¹, Yaoyao Yuan¹

¹School of Digital Media and Design Arts, Beijing University of Posts and Telecommunications, Beijing, China.
²School of Design Arts, Beijing University of Technology, Beijing, China.

As Beijing develops, problems such as traffic congestion and resource consumption are growing more prominent. Advocating green travel and building an ecologically responsible society are of great significance to construct an urban ecological environment. The goal of this study is to define how to design a service system according to Beijing’s citizens’ travel behavior motivations, to effectively promote citizens’ green travel behavior and enhance their environmental awareness. Through a questionnaire, the author learned about Beijing’s citizens’ travel behaviors and green travel attitudes. Applying Beijing’s citizens’ travel behavior characteristics and the human motivation theory, the study identified behavioral motives suitable for inducing changes in travel behavior. A Beijing green travel credit service system has been proposed based on the travel motivations of citizens. This service system can effectively transform green travel behaviors into habits and improve citizens’ environmental awareness of travel. Multiple departments, including government agencies, will play vital roles in this service system, and their cooperation and interaction will have a significant impact on the service’s implementation.

Service System Design, Green Travel, Behavioral Motivation, Environmental Awareness, Credit Mechanism

You, Z. , Liu, J. , Sun, X. , Wei, Y. and Yuan, Y. (2020) Credit Service System Design to Promote Beijing Citizens’ Green Travel Behavior. Art and Design Review, 8, 148-158. doi: 10.4236/adr.2020.83011.